BrandZara
ProjectEarthbound Linen

Joel Grahn, Model,
Associated creatives
Tags
Description
This vertical studio photograph features a crystal pendant necklace resting on a dark, granular surface, captured for the Zara project Earthbound Linen. The pendant is enclosed in a dark cord wrapping that extends into multiple long strands flowing toward the upper right. A sharp diagonal beam of light illuminates the pendant and part of the surrounding dark texture, casting the rest of the scene in shadow. Daniel Archer photographed the piece with art direction by Juan Medina, set design by Laura Jauregui, and hair styling by Jody Taylor. The composition emphasizes raw textures and minimalist lighting.
Style
Editorial, Vertical, Gritty, Clean
Techniques
Macro, Natural light
Industries
Bags & Accessories
Color
Chocolate (70%)
Jet Black (30%)
Background
Textured Backdrop, Transport Hub
Context
Advertising Campaign, Editorial


