Zara Common Ground 2026

Description

Shot by photographer Sungmin Kim for the Zara Common Ground campaign, an East Asian male model poses outdoors on an urban rooftop. He wears a washed dark grey denim jacket with a raised collar over a white undershirt, paired with black trousers. Tucked under his arm is a structured black leather shoulder bag with buckle detailing. Soft natural daylight illuminates the scene against a background of high-rise city buildings.

Style

Editorial, Vertical, Cool

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Rooftop

Context

Advertising Campaign