BrandZara
ProjectCommon Ground

Zara Common Ground 2026
Associated creatives
Tags
Description
Captured by photographer Sungmin Kim for Zara's 'Common Ground' project, this fashion image features model Takuro Hama posing outdoors on a rooftop terrace. He wears a washed dark grey canvas jacket layered over a crisp white shirt, paired with black trousers, and holds a structured black leather bag tucked under his arm. The background reveals a soft-focus urban cityscape with contemporary multi-story buildings under diffused daylight.
Style
Editorial, Vertical, Cool
Techniques
Natural light
Industries
High Street Fashion
Color
Charcoal (50%)
Jet Black (30%)
Pure White (20%)
Background
Rooftop
Context
Advertising Campaign