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BrandZara
East Asian male model holding a black leather bag while wearing a faded grey utility jacket on an urban rooftop.

Zara Common Ground 2026

Associated creatives

Tags

Description

Captured by photographer Sungmin Kim for Zara's 'Common Ground' project, this fashion image features model Takuro Hama posing outdoors on a rooftop terrace. He wears a washed dark grey canvas jacket layered over a crisp white shirt, paired with black trousers, and holds a structured black leather bag tucked under his arm. The background reveals a soft-focus urban cityscape with contemporary multi-story buildings under diffused daylight.

Style

Editorial, Vertical, Cool

Techniques

Natural light

Industries

High Street Fashion

Color

Charcoal (50%)
Jet Black (30%)
Pure White (20%)

Background

Rooftop

Context

Advertising Campaign