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BrandZara
Two men in dark jackets viewed through horizontal metal bars against a blurred city high-rise backdrop in black and white.

Zara Common Ground 2026

Associated creatives

Tags

Description

Captured in black-and-white analogue film, models Jaehyung An and Takuro Hama are framed through horizontal metal railing bars against a backdrop of soft-focus urban skyscrapers. On the left, one model stands in side profile wearing a relaxed collared shirt jacket and shorts. On the right, the second model stands facing the camera with sunglasses resting on his head and a dark collared jacket paired with dark trousers. The composition employs a layered perspective with a visible upper film border and diffused outdoor light across the urban architectural setting.

Style

Editorial, Vertical, Monochrome, Grainy

Techniques

Analogue / film

Industries

High Street Fashion

Color

Off-Black (60%)
Charcoal (30%)

Background

Rooftop

Context

Advertising Campaign