BrandZara
ProjectCommon Ground

Zara Common Ground 2026
Associated creatives
Tags
Description
Captured in black-and-white analogue film, models Jaehyung An and Takuro Hama are framed through horizontal metal railing bars against a backdrop of soft-focus urban skyscrapers. On the left, one model stands in side profile wearing a relaxed collared shirt jacket and shorts. On the right, the second model stands facing the camera with sunglasses resting on his head and a dark collared jacket paired with dark trousers. The composition employs a layered perspective with a visible upper film border and diffused outdoor light across the urban architectural setting.
Style
Editorial, Vertical, Monochrome, Grainy
Techniques
Analogue / film
Industries
High Street Fashion
Color
Off-Black (60%)
Charcoal (30%)
Background
Rooftop
Context
Advertising Campaign