BrandZara
ProjectCommon Ground

Zara Common Ground 2026
Associated creatives
Tags
Description
Captured in black and white for Zara's Common Ground project, models Jaehyung An and Takuro Hama stand against a diffused urban backdrop. Photographed by Sungmin Kim, the shot is framed through horizontal metal window or terrace bars that cut across the composition. One model looks directly at the camera wearing a dark jacket with sunglasses resting on his head, while the other stands in profile in a dark jacket and shorts. The analogue film framing and subtle grain enhance the minimalist, architectural atmosphere.
Style
Editorial, Vertical, Monochrome, Grainy
Techniques
Analogue / film
Industries
High Street Fashion
Color
Off-Black (70%)
Charcoal (20%)
Background
Rooftop
Context
Editorial