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BrandZara
Two East Asian male models posing on an urban rooftop overlooking a city street in black and white.

Zara Common Ground 2026

Associated creatives

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Description

Captured in black and white from an elevated rooftop vantage point, two young East Asian men pose against a backdrop of a city street lined with buildings and vehicle traffic below. One model leans forward in the foreground wearing a plaid hooded overshirt, while the second model turns back toward the camera in a short-sleeve top and studded belt. The scene is illuminated by daylight with a slightly soft focus on the foreground figure, creating layered depth across the composition.

Style

Editorial, Horizontal, Monochrome

Techniques

Natural light

Industries

High Street Fashion

Color

Medium Grey (30%)
Off-White (50%)
Off-Black (20%)

Background

Rooftop

Context

Advertising Campaign