BrandZara
ProjectCommon Ground

Zara Common Ground 2026
Associated creatives
Tags
Description
Captured in black and white from an elevated rooftop vantage point, two young East Asian men pose against a backdrop of a city street lined with buildings and vehicle traffic below. One model leans forward in the foreground wearing a plaid hooded overshirt, while the second model turns back toward the camera in a short-sleeve top and studded belt. The scene is illuminated by daylight with a slightly soft focus on the foreground figure, creating layered depth across the composition.
Style
Editorial, Horizontal, Monochrome
Techniques
Natural light
Industries
High Street Fashion
Color
Medium Grey (30%)
Off-White (50%)
Off-Black (20%)
Background
Rooftop
Context
Advertising Campaign