Zara Common Ground 2026

Description

Shot on black and white analogue film by photographer Sungmin Kim for the Zara 'Common Ground' project, this high-angle composition captures models Jaehyung An and Takuro Hama on a building rooftop. One model leans casually against the rooftop ledge in a short-sleeve shirt and dark trousers, while the other stands facing forward in a plaid button-up shirt and denim jeans. Behind and below them, a multi-lane city avenue filled with moving vehicles and lined with trees recedes towards distant urban architecture under daylight. The bottom margin of the frame features visible camera metadata imprints from the film roll.

Style

Editorial, Vertical, Monochrome, Grainy

Techniques

Analogue / film

Industries

High Street Fashion

Color

Background

Rooftop

Context

Advertising Campaign