Zara Common Ground 2026

Description

Three young men stand side by side on an elevated urban rooftop overlooking a dense cityscape of modern high-rises and streets below. Shot by photographer Sungmin Kim for Zara's Common Ground project, the models showcase casual 90s-influenced menswear including a two-tone raglan cap-sleeve top with a studded belt, a dark washed denim jacket with a quarter-zip collar and rectangular sunglasses, and a neutral plaid hooded overshirt over dark denim. The composition uses balanced horizontal framing under diffuse, soft daylight that softens the surrounding architecture while keeping focus on the tailored casual textures and relaxed poses.

Style

Editorial, Horizontal, Retro

Techniques

Analogue / film, Soft Light

Industries

High Street Fashion

Color

Background

Rooftop

Context

Advertising Campaign