Zara Common Ground 2026

Description

Captured in black and white by photographer Sungmin Kim for Zara's Common Ground campaign, models Jaehyung An and Takuro Hama stand on an urban rooftop ledge. One model is positioned in the blurred foreground wearing a hooded plaid shirt while gazing over the ledge toward the street below. In the midground, the second model looks over his shoulder directly into the lens, dressed in a two-tone raglan sleeve top, dark denim, and a studded belt. The high-angle perspective showcases a busy city boulevard and multi-story architecture receding into the background.

Style

Editorial, Horizontal, Monochrome

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Rooftop

Context

Advertising Campaign