Zara Common Ground 2026

Description

Three male models pose outdoors along an urban rooftop ledge overlooking a city street in a promotional image for Zara's Common Ground project. The model on the left wears a dark zipped jacket over wide-leg trousers, while the center model sports sunglasses, an open dark jacket, and tailored shorts. Leaning against the white ledge on the right, the third model wears a light utilitarian jacket layered over denim with a sweater tied around his waist. The black and white composition features the prominent white serif Zara typography overlaid across the lower right frame, captured with high-contrast natural light by photographer Sungmin Kim.

Style

Horizontal, Commercial, Monochrome

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Rooftop

Context

Advertising Campaign