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BrandZara
ProjectCommon Ground
East Asian male model posing on a rooftop holding a black leather bag and wearing a washed grey denim jacket.

Zara Common Ground 2026

Associated creatives

Sungmin Kim
Sungmin KimPhotographer
Jaehyung An
Jaehyung AnModel
Takuro Hama
Takuro HamaModel

Tags

man holding black leather bagman in grey denim jacketman in denim jacketgrey denim jacketwashed denim jacketdenim jacketblack leather bagleather handbagleather bag

Description

A fashion editorial image for Zara's Common Ground project, photographed by Sungmin Kim. The composition features a male model standing outdoors on a rooftop against a soft-focus urban skyline backdrop. He wears a washed dark grey denim jacket layered over a white shirt with dark trousers, carrying a structured black leather bag under his arm. The lighting is diffused natural daylight, creating a cool and subdued tonal palette.

Style

Editorial, Vertical, Cool, Moody

Techniques

Natural light

Industries

High Street Fashion

Color

Charcoal (50%)
Jet Black (30%)

Background

Rooftop

Context

Advertising Campaign