Zara Common Ground 2026

Description

Fashion campaign photograph for Zara's Common Ground project, captured by photographer Sungmin Kim. An East Asian male model sits in profile atop a dark, weathered metal platform with knees drawn upward. He wears a blue button-up denim shirt paired with loose black shorts and tall black leather pull-on boots. The composition features soft ambient studio lighting against a muted beige wall and dusty pink floor, framed by a visible analogue film rebate border on the left.

Style

Editorial, Horizontal, Nostalgic

Techniques

Analogue / film, Soft Light

Industries

High Street Fashion

Color

Background

Set-dressed

Context

Advertising Campaign