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BrandZara
ProjectCommon Ground
An East Asian young man in a blue denim overshirt posing with his hand resting across his face against a warm indoor backdrop.

Zara Common Ground 2026

Associated creatives

Sungmin Kim
Sungmin KimPhotographer
Jaehyung An
Jaehyung AnModel
Takuro Hama
Takuro HamaModel

Tags

east asian man posingeast asian manman in denim shirtblue denim shirtdenim shirtdenim button updenim overshirt

Description

Photographed by Sungmin Kim for Zara's Common Ground project, this horizontal portrait captures an East Asian male model looking directly toward the camera. He wears a classic dark blue denim button-up shirt layered over a black undershirt, positioned with one hand lightly touching his nose and cheek. Soft natural lighting illuminates his facial features and the textured styling of his dark hair. The background consists of a warm, muted reflective floor surface within a quiet interior studio space.

Style

Editorial, Horizontal, Moody

Techniques

Soft Light

Industries

High Street Fashion

Color

Denim (60%)
Jet Black (20%)

Context

Advertising Campaign