BrandZara
ProjectCommon Ground

Zara Common Ground 2026
Associated creatives
Tags
Description
Photographed by Sungmin Kim for Zara's Common Ground project, this close-up portrait showcases a young East Asian man wearing a classic blue denim shirt over a black t-shirt. He gazes intently into the camera while resting his fingers across his nose, styled with tousled, dark hair falling across his forehead. The horizontal composition features soft directional lighting against a minimalist interior with warm floor reflections and visible film-style borders.
Style
Editorial, Horizontal, Moody
Techniques
Analogue / film, Soft Light
Industries
High Street Fashion
Color
Denim (60%)
Jet Black (20%)
Context
Editorial