BrandUnder Armour
ProjectArmour Up
Zambezi, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
This video, presented by Under Armour, opens with the brand's logo over a dark background, transitioning to scenes of water and fire. It introduces female athletes Gavlyn, Kelley O'Hara, Alex Greenwood, and Nadia Rose. The video features dramatic lighting, stylized color grading, and dynamic camera work. There are shots of Gavlyn in a red jacket, Kelley O'Hara in a sports bra, Alex Greenwood in water, and Nadia Rose in a futuristic setting, all highlighting their strength and athleticism. The video emphasizes a sense of empowerment and determination, underscored by the text "ARMOUR UP."