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BrandZalando
ProjectZalando Structured Denim
Model Thomas Westcott wearing a dark raw denim jacket embroidered with 'Dean' and matching denim trousers in a studio setting.

Zalando Zalando Structured Denim 2026

Associated creatives

Mireia Torra
Mireia TorraProducer
Lorna Foran
Lorna ForanModel
Thomas Westcott
Thomas WestcottModel

Tags

thomas westcottraw denim jacketdenim jacketdark denim jacketembroidered denim jacketdenim jeansdark denim jeansman in denim jacketwhite man posingwhite man

Description

A campaign portrait from the Zalando Structured Denim project featuring model Thomas Westcott. He is styled in a dark indigo raw denim jacket featuring yellow script embroidery over the chest pocket, worn buttoned over a light blue collared shirt and tucked into matching dark denim trousers secured by a brown leather belt. The studio setting features off-white walls and wooden canvas stretcher frames under soft, diffused lighting.

Style

Editorial, Vertical, Clean

Techniques

Soft Light

Industries

Menswear

Color

Denim (80%)

Background

Set-dressed

Context

Advertising Campaign