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ProjectAW 26
Man with dreadlocks sitting on a rug wearing a yellow and dark striped shirt while tying laces on a beige sneaker surrounded by shoes.

Zalando AW 26 2026

Associated creatives

Tags

Description

A man with dreadlocks sits cross-legged on a neutral carpeted floor, bending forward to tie the bright red laces of a beige low-top sneaker. He wears a bold yellow and navy striped long-sleeve shirt paired with loose olive green trousers and white socks. Surrounding him on the floor are various pairs of footwear, including deep brown leather moc-toe shoes and white athletic sneakers. In the background, a modern wardrobe setup is visible, featuring a clothing rack with hung shirts, white modular storage drawers, and white curtain drapes. The scene is illuminated by soft, diffused light creating a relaxed, domestic atmosphere.

Style

Editorial, Vertical, Earthy

Techniques

Soft Light

Industries

E-commerce Platforms

Color

Olive (40%)
Mustard (30%)
Off-Black (20%)

Background

Bedroom

Context

Advertising Campaign