Yushy Pachnanda, Photographer, London

Description

This black and white photographic poster features a central portrait of a female soccer player wearing a patterned jersey, framed by a prominent yellow graphic figure-eight outline. Additional smaller portraits of male and female players appear inset around the central figure against a textured background. Bold capitalized typography at the top reads HATE NOT IN THE SHIRT, with a threaded needle graphic integrated into the letter T. Additional text elements at the bottom encourage viewers to search for EE PROUD SUPPORTER, accompanied by a small crest logo and the double-E brand mark. The composition combines collage-style elements with graphic design accents and high-contrast monochrome tones.

Style

Editorial, Vertical, Monochrome

Techniques

Collage, Typography

Industries

Basketball

Color

Background

Paper Texture

Context

Advertising Campaign, Out of Home (OOH)