BrandMTV
ProjectInside Joke w/ Michael Che
Yonder Creative, Creative Agency,
Associated creatives
Associated creatives
Tags
Description
This scene captures four African American men inside a bodega. The setting is a bustling convenience store with coolers full of beverages and snack shelves lining the walls. One of the men, wearing a black beanie and a navy blue sweatshirt with "UNID" printed on it, holds a bottled chocolate milk. Another man, dressed in a gray beanie and a black vest, expresses visible surprise or dismay. Another man stands nearby, wearing a baseball cap and a vest. Another stands outside telling the story of what he saw. They are engaged in a light-hearted discussion about beverage choices, reflecting a relatable, everyday scenario. The lighting is bright and the camera captures the dynamics between the individuals.
