BrandWhite Castle
ProjectThe Crave Clutch Shuffle
Yonder Creative, Creative Agency,
Associated creatives
Associated creatives
Tags
Description
The advertisement shows a group of four young men in a white van, with two in the front and two in the back, pulling up to the drive-through of a White Castle restaurant. The driver orders two "10 sacks" and is asked if they want a Crave Clutch instead, which holds 20 sliders. The scene cuts to a music studio where two of the men are recording a song about the crave clutch. The music studio has a vintage aesthetic with wood paneling, a mixing board, and musical instruments. In the main recording room, two of the men are seated at a table eating from a white castle "Crave Clutch" box. The lighting is warm and inviting, contributing to a relaxed atmosphere.

