Peter Miles, Art Director, London

Description

This vertical commercial photograph features a glass bottle of Yola mezcal with a distinctive red wax-sealed cap being held against a natural rocky backdrop. The clear glass bottle showcases white product branding and labeling with bold typography overlaid across the composition. Natural sunlight illuminates the scene, highlighting the texture of the rocks and the hand holding the bottle. Art direction and graphic design for the piece are credited to Peter Miles. The overall aesthetic is clean, sunlit, and organic.

Style

Vertical, Commercial, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Alcoholic Beverages

Color

Background

Rocky Coast

Context

Advertising Campaign