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BrandNike
ProjectYaxlar
A person leans against a dark sedan with a patterned rug on its roof, surrounded by three motorcyclists on an expansive concrete lot.

Nike Yaxlar 2026

Associated creatives

Tags

Description

An outdoor, high-angle shot captures four individuals engaged in a dynamic, stylized scene on a vast, light-colored concrete lot. A person wearing a yellow patterned jacket leans against a dark-colored vintage sedan that has its hood open and a woven patterned rug draped across its roof. Three riders on motocross motorcycles surround the car, their bikes displaying visible race numbers. The lighting is bright, creating soft shadows across the pavement. The Nike logo is prominently visible near the hood of the car, integrated into the composition. The overall aesthetic is editorial and cinematic, blending automotive culture with extreme sports imagery.

Style

Lifestyle, Editorial, Cinematic

Techniques

Live-action Technique

Industries

Sportswear