Yard NYC, Agency / Creative,

Description

The Rothys ad showcases women in bright, colorful dresses and flats outdoors. One woman in a red hooded dress sits on a white structure as another in orange poses behind her. Additional scenes include a woman in pink, others in blue dresses on stone steps, and someone carrying a floral tote bag with green flats. The color palette emphasizes vibrant blues, greens, oranges, pinks, and reds against sunlit, white environments, conveying a summery, eco-conscious aesthetic. A butterfly lands on an orange flat, and the words tangerine is green, periwinkle is green, and shamrock is green are displayed. The tagline highlights the brand's commitment to sustainability, emphasizing that their products are made from recycled plastic bottles.