Yard NYC, Agency / Creative,

Description

Three digital displays stand side-by-side on a subway platform promoting the New York City Marathon, with the image on the screens alternating. The first display features a QR code; the second shows the number of runners, countries, and a finish line; and the third display features the Statue of Liberty symbol and the marathon's date. Periodically, the digital displays shift to show a street-level view of a group of marathoners running during the event. The displays are constructed from white tiled pillars and are framed with metal borders. Commuters wait on the platform, with one walking towards the camera. A blurred train is also visible on the subway platform. The subway platform is lit by fluorescent lights, and has yellow safety strips and a tiled floor.