Description

This commercial video for Xfinity features Dr. Frankenstein attempting to teach the alphabet to his monster within a moody, gothic stone laboratory filled with scientific equipment and heavy chains. The scientist holds an educational flashcard while the towering monster listens intently. Directed with a cinematic, dark aesthetic, the scene utilizes dramatic lighting and a desaturated colour palette to evoke classic horror tropes before subverting expectations with modern brand messaging. Created in partnership with Goodby Silverstein and Partners, Park Pictures, and Exile.