WPP Open X, Agency / Creative,

Description

The video features various people reacting to spicy food. A professor is shown explaining a graph on a screen, and then a red pepper is displayed. Several people are shown reacting in various ways: eating spicy soup in a restaurant, expressing discomfort while eating noodles, opening a refrigerator with a look of terror, and sticking their face in the snow. A person dives into water, and another puts pink paste on their head. There is a person running through a store, and another lying on the floor in a fast food kitchen. The people show wide range of expressions.