BrandAmerica’s Navy
ProjectThe Strike Group
WPP, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
This video shows the Navy's Strike Group mobile experience, featuring a trailer that travels to cities to promote the Navy. The trailer is shown on highways and in parking lots, with urban buildings in the background. People are seen inside the trailer, interacting with virtual reality simulations, including flying fighter jets. The experience also features interactive games and strength-testing activities. The trailer is branded with Navy logos and slogans, highlighting opportunities to launch more than a career. The tone is upbeat and energetic, with graphics and text that emphasize the Navy's immersive experiences and the chance to save lives around the world.