Word on the Curb, Agency / Creative,

Description

This music video showcases two young adult contestants, one African American and one Caucasian, competing to win the 'Race to a Milli' competition. The video also stars a red-haired presenter who's dressed in a colorful outfit. The contestants perform in vibrant studio settings using colorful backgrounds and lighting. The presenter appears in a dark studio with monitors in the background. This video showcases fast cuts and a hyper-real color grading. The video presents as contemporary and fun with each presenter bringing individual personalities to the video.