Wonderful Agency, Agency / Creative,

Description

In a library setting, a man offers a bag of Wonderful Pistachios to another man who is being hugged by a large bear. The library has rows of bookshelves filled with books. The man offering the pistachios is wearing a light green sweater and khakis. The man being hugged by the bear is wearing a blue jacket and jeans. The bear suit appears realistic. The lighting is bright and fluorescent. The color palette is neutral with pops of color from the book covers. The scene has a humorous tone. The Wonderful Pistachios bag is prominently displayed. A close-up shot reveals the man's surprised expression as he tastes the pistachios, followed by the bear's reaction to the pistachios as well. The final scene shows the two men running down the library isle, terrified, as the bear roars. The pistachio commercial is an example of brand humor.