ProjectBrand Identity

Women's Creative Collective Brand Identity 2019
Associated creatives
Tags
Description
A person is viewed from behind, wearing neutral-toned overalls over a t-shirt against a plain solid coral-orange background. They carry a white canvas tote bag slung over one shoulder, featuring a prominent rounded peach-coloured graphic shape on the side accompanied by small black lettering. The composition focuses on the rear view of the subject, highlighting the branded accessory as part of a visual identity project. The lighting is even and studio-based, creating soft shadows and a clean, graphic aesthetic.
Style
Vertical, Commercial, Clean, Minimalist
Color
Pure White (50%)
Terracotta (30%)
Beige (20%)
Background
Solid Colour
Context
Advertising Campaign