Brand
ProjectWomen Tailoring Lane

Mimi Makela,
Associated creatives
Tags
Description
This fashion editorial image features model Song Ah Woo captured for the H&M project Women Tailoring Lane, photographed by Alberto Polo Iañez with art direction by Mimi Makela. The subject is shown from a side angle, wearing a structured white sleeveless buttoned vest paired with matching trousers. A thick, sculptural silver cuff bracelet adorns the right wrist. The styling features dark, shoulder-length wavy hair with subtle framing layers and a natural makeup look. The minimalist composition is set against a clean, neutral white background with soft, diffused lighting.
Style
Editorial, Vertical, Clean
Industries
High Street Fashion
Color
Pure White (100%)
Background
White Seamless
Context
Advertising Campaign