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  • ·Women Tailoring Lane H&M campaign fashion editorial
Model wearing a white sleeveless vest and silver cuff bracelet against a plain light background for H&M

Mimi Makela,

Associated creatives

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Description

This fashion editorial image features model Song Ah Woo captured for the H&M project Women Tailoring Lane, photographed by Alberto Polo Iañez with art direction by Mimi Makela. The subject is shown from a side angle, wearing a structured white sleeveless buttoned vest paired with matching trousers. A thick, sculptural silver cuff bracelet adorns the right wrist. The styling features dark, shoulder-length wavy hair with subtle framing layers and a natural makeup look. The minimalist composition is set against a clean, neutral white background with soft, diffused lighting.

Style

Editorial, Vertical, Clean

Industries

High Street Fashion

Color

Pure White (100%)

Background

White Seamless

Context

Advertising Campaign