BrandTeremana
ProjectThe Spirit of Mana
Wolfgang, Agency / Creative,
Associated creatives
Associated creatives
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Description
This is a Teremana Tequila advertisement showcasing its production and values. The opening scene displays an agave field under a soft, warm light. Dwayne Johnson, the founder, stands in a barrel room. The next scene showcases bottles of Teremana Tequila arranged on a barrel. A woman removes a bottle from a Teremana-branded box, workers apply labels, and a farmer harvests agave in a field. Additional scenes include brick ovens, handmade copper pot stills, and workers processing agave. Johnson interacts with workers, moving harvested agave. The ad concludes with a shot of Teremana Reposado being poured into a glass over ice, emphasizing mana and a spirit of gratitude.