Wolff Olins US, Agency / Creative,

Description

The video features an animation of the LG logo on a white background, which then turns pink, and then dark red. A grey LG logo appears, followed by a white line drawing of the LG face on a pink background. Text messages read: We're bringing a smile back to tech, Reimagining and reinventing our identity, and Emotionally Intelligent Design. Abstract shapes in red and pink are visible throughout, as well as images of LG appliances.