Description

Two men walk purposefully across an open storage yard flanked by stacked red and beige shipping containers under a bright daytime sky. The scene cuts to a darkened shipping container that swings open to reveal stacks of packaged beverages inside. One of the men opens a canned drink and samples it while conversing with his companion. This commercial spot for San Pellegrino was created by Ogilvy New York under the project title With Love, Italy. The camera utilizes a horizontal framing style with natural daylight casting crisp shadows across the paved ground.