Brand

Glen Luchford, Videographer/Director, New York
Associated creatives
Tags
Description
This image is part of the Willy Chavarria para Zara 2026 campaign, photographed by Glen Luchford. Two men are seated on the floor against a solid studio background with a muted blue wall and light floor. The man on the left wears a plaid short-sleeve button-down shirt over a black top, paired with loose white trousers and dark shoes. The man on the right wears a patterned grey button-down shirt over a white tank top, paired with dark shorts, black socks, and dress shoes. The lighting is soft and even, highlighting the textures of their clothing and relaxed postures in a clean studio setting.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Pure White (30%)
Jet Black (30%)
Navy (40%)
Background
Grey Seamless
Context
Advertising Campaign

