Will Hartley, Photographer, London

Description

A Virgin Atlantic billboard is prominently displayed above a city street featuring an adult male looking upward, juxtaposed against a sunlit cityscape. The advertisement includes the text 'It's a big deal' and 'New York. Sale now on.' The billboard is positioned above an open-air walkway. Below, pedestrians are blurred in motion on the sidewalk and street. A red double-decker bus passes by, also blurred due to its movement. Traffic lights and street signs add to the urban atmosphere. The architecture in the background is modern, with a building featuring horizontal lines. The overall lighting is ambient daylight.