BrandNike
ProjectThe Future Isn't Waiting
Wieden+Kennedy Tokyo, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
This collection of scenes features Asian adolescents filmed outdoors in various urban and semi-rural environments. Primarily, the scene focuses on a single young person dressed in athletic wear who appears to be sweating, likely from soccer or some other sport. The lighting varies from outdoor night lighting to bright daylight, highlighting scenes of athletic activity, and the presence of family in a home setting. The camera work includes close-up shots, focusing on facial expressions, while other scenes capture full body shots of the adolescents engaging in sports. The film style incorporates realistic and raw aesthetics to enhance the candid moments of self-reflection and social interaction.