Wieden+Kennedy, Creative Agency, Portland

Description

This is a black and white video montage features several female athletes. A woman with long hair and tattoo sleeves, wearing a Nike top, opens the montage. The next scene shows a woman with a ponytail, wearing a Nike tank top, holding a basketball. A different woman spins a basketball on her index finger. The video continues to show the athletes in various sports-related scenes and workout scenes in studio. All of them are wearing Nike clothing. The audio narrative includes the words "You can't" and then the video pivots to the positive, using the words "So" and stating that they "can" succeed.