Whybin TBWA, Agency / Creative,

Description

The video showcases a family's interaction with technology through CGI animation that blends real-life settings with pixelated, block-like digital elements. Several outdoor scenes are presented. The opening shows a child playing with a pixelated dog. A man waters a pixelated garden as a woman tends to a wheelbarrow. A father hits a pixelated baseball to his son. Lastly, the family watches a pixelated possum from a tent using digital goggles. The lighting is bright and sunny in all outdoor scenes. The video has a whimsical and light-hearted tone.