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ProjectWhat's Your Youness?
Close-up black and white portrait of a smiling woman with long flowing hair wearing a textured light-colored jacket against a plain background

What's Your Youness? 2026

Associated creatives

Sarah Downton
Sarah DowntonArt Director

Tags

smiling woman portraitwoman portraitsmiling womanwoman smilingtextured jacketwhite jacketflowing hair

Description

This striking black and white portrait captures a woman leaning forward with a gentle, confident smile. Her long, layered hair sweeps dynamically across the frame as if caught in a soft breeze. She wears a textured, patterned jacket featuring a zippered front placket. The composition is a tight, intimate head-and-shoulders crop set against a minimalist, clean white background. Created for the What's Your Youness? campaign by Laser Clinics Australia, with art direction by Sarah Downton.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Natural light

Industries

Skincare

Color

Pure White (100%)

Background

White Seamless

Context

Advertising Campaign