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  • 'Welcome to Successful Living' Spring 2024 Ad Campaign 2024 - image 654660
BrandDiesel
Project'Welcome to Successful Living' Spring 2024 Ad Campaign
Diesel ad features five diverse models showcasing brand identity; one holds 'Applause' sign in a bright, colorfully lit studio setting.

Diesel 'Welcome to Successful Living' Spring 2024 Ad Campaign 2024

Associated creatives

Glenn Martens
Glenn MartensDiesel Creative Director
Johnny Dufort
Johnny DufortPhotographer
Christopher Simmonds
Christopher SimmondsArt Director
Aristotelis Valaoritis
Aristotelis ValaoritisTalent
Liberty Barros
Liberty BarrosTalent
Jim Arrington
Jim ArringtonTalent
Chanel Tapper
Chanel TapperTalent
Tami Manis
Tami ManisTalent
Rolf Buchholz
Rolf BuchholzTalent
Mariam Olayiwola
Mariam OlayiwolaTalent
and Dalibor Jablanovic
and Dalibor JablanovicTalent
Ursina Gysi
Ursina GysiStylist

Tags

fashion modelsbrand identitystudio settingstageapplause sign

Description

An advertisement for Diesel features five models in a bright studio setting with red and blue lighting. One model holds a red 'Applause' sign, while another twirls multiple hula hoops. A red-painted male model supports a female model overhead. Another model poses on the floor in a black dress and the final model stands to the side in a patterned outfit. The backdrop includes a blue curtain and a multi-tiered stage. The composition includes Diesel logos and promotional text regarding 'The Most Successful Spinning 30 Hoops Simultaneously' in partnership with Guinness World Records, suggesting a blend of fashion and entertainment elements.