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  • 'Welcome to Successful Living' Spring 2024 Ad Campaign 2024 - image 654648
BrandDiesel
Project'Welcome to Successful Living' Spring 2024 Ad Campaign
Close-up of older adult flexing bicep while wearing watch, Diesel logo and text 'For Successful Living' visible on purple backdrop.

Diesel 'Welcome to Successful Living' Spring 2024 Ad Campaign 2024

Associated creatives

Glenn Martens
Glenn MartensDiesel Creative Director
Johnny Dufort
Johnny DufortPhotographer
Christopher Simmonds
Christopher SimmondsArt Director
Aristotelis Valaoritis
Aristotelis ValaoritisTalent
Liberty Barros
Liberty BarrosTalent
Jim Arrington
Jim ArringtonTalent
Chanel Tapper
Chanel TapperTalent
Tami Manis
Tami ManisTalent
Rolf Buchholz
Rolf BuchholzTalent
Mariam Olayiwola
Mariam OlayiwolaTalent
and Dalibor Jablanovic
and Dalibor JablanovicTalent
Ursina Gysi
Ursina GysiStylist

Tags

adult malebicepsflexingwatchDiesel logoshirtlesssmile

Description

An eye-level close-up shot features an older adult male flexing his right bicep, with a red-faced watch prominently displayed on his wrist. The man has fair skin with noticeable sun damage and short, light grey hair. His facial expression includes a slight smile, revealing his teeth. He is shirtless. The background is a vivid purple with curved design elements. The Diesel logo and tagline 'For Successful Living' are placed in the upper right corner of the frame. A small white box in the lower right corner contains the text 'Contestant Number 31, Jim Arrington, The Most Successful Oldest Bodybuilder'.