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  • ·Welcome to NBA Lane Commercial with Michael B. Jordan
Brand
NBA
ProjectWelcome to NBA Lane

Superprime Films, Production Company,

Associated creatives

Translation
TranslationAgency / Creative
Superprime Films
Superprime FilmsProduction
Parliament
ParliamentPost Production / VFX
Barking Owl
Barking OwlMusic / Sound
MullenLowe Mediahub
MullenLowe MediahubAgency / Creative

Tags

black man driving busblack manman driving busyellow school busschool busbus drivermichael b jordan

Description

Michael B. Jordan drives a yellow school bus as the driver in the NBA campaign Welcome to NBA Lane, picking up children and interacting with basketball figures along a suburban street. The commercial features vibrant colors, vintage props, and cameo appearances by iconic players in a sunlit residential neighborhood. The live-action video captures a cinematic and playful tone celebrating the 75th anniversary of the NBA.