BrandPatagonia Cerveza
ProjectCervezas For Your Service
Weber Shandwick - Toronto, PR,
Associated creatives
Tags
Description
The video features a close-up of a man with reddish-brown hair and beard, wearing glasses, looking up at a large evergreen tree. The scene then transitions to a view looking straight up the trunk of the tree into its canopy. Text appears, indicating a mission to plant 50 million trees. The scene shifts to a silhouetted side profile of the man with a focus on his mouth. A photograph is then shown of the man as a child with a dog, followed by other photos of the child in nature. The image features natural lighting.