We Are Social UK, Agency / Creative,

Description

This commercial opens with a close-up of Anthony Joshua, a boxer, followed by a medium shot of him drinking from a can of Lucozade energy drink in a brightly lit yellow hallway. Joshua is wearing a white hooded robe with the Lucozade logo on it. The scene transitions to an office where a woman sitting at her desk takes a can of Lucozade. She holds it up and gives a slight smirk to the camera. The commercial highlights the theme of focusing and 'getting in the zone'. The office has standard lighting and neutral colors, with computer screens and office supplies visible in the background.