Panda Candy,
Associated creatives
Tags
Description
This video advertisement for The Foundation of Alcohol Research and Education, titled We All Have a Part to Play 'Mum', highlights the support of older family members during pregnancy. The scenes feature a pregnant woman and an older woman together in a domestic nursery setting, assembling a wooden baby cot and sharing tea. The black-and-white and softly graded colour sequences capture warm, supportive interactions and emotional connection between family members.
Style
Horizontal, Commercial, Monochrome
Industries
Public Awareness
Background
Bedroom
Context
Advertising Campaign