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Brand
The Foundation of Alcohol Research and Education (FARE)
ProjectWe All Have a Part to Play 'Mum'

The Foundation of Alcohol Research and Education (FARE) We All Have a Part to Play 'Mum' 2026

Associated creatives

Armand De Saint-Salvy
Armand De Saint-SalvyProduction
Armand De Saint-Salvy
Armand De Saint-SalvyPost Production / VFX
Georgie Frampton
Georgie FramptonMusic / Sound
Panda Candy
Panda CandyMusic / Sound

Tags

pregnant womanpregnant woman and older womanolder womantwo women assembling cottwo womenpregnant woman holding belly

Description

This video advertisement for The Foundation of Alcohol Research and Education, titled We All Have a Part to Play 'Mum', highlights the support of older family members during pregnancy. The scenes feature a pregnant woman and an older woman together in a domestic nursery setting, assembling a wooden baby cot and sharing tea. The black-and-white and softly graded colour sequences capture warm, supportive interactions and emotional connection between family members.