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Brand
The Foundation of Alcohol Research and Education (FARE)
ProjectWe All Have a Part to Play 'Mates'

The Foundation of Alcohol Research and Education (FARE) We All Have a Part to Play 'Mates' 2026

Associated creatives

Armand De Saint-Salvy
Armand De Saint-SalvyProduction
Armand De Saint-Salvy
Armand De Saint-SalvyPost Production / VFX
Georgie Frampton
Georgie FramptonMusic / Sound
Panda Candy
Panda CandyMusic / Sound

Tags

pregnant womanpregnant woman holding baby bumppregnant woman smilingwoman holding cake with sparklerspregnant woman in pink sweaterfriends celebrating pregnancy

Description

This video advertisement titled We All Have a Part to Play 'Mates', produced by The Foundation of Alcohol Research and Education (FARE) and directed by Armand De Saint-Salvy, portrays an expecting mother documenting her pregnancy alongside friends. The piece transitions from black-and-white portrait shots to a warm outdoor gathering at twilight where friends celebrate with a pink cake, sparklers, and non-alcoholic beverages. The visual style shifts between documentary-style monochrome stills and a vibrant, cinematic evening setting with natural lighting and soft focus. Post-production and visual effects enhance the sequence, complemented by original music and sound design by Georgie Frampton and Panda Candy.