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BrandVarious Campaigns
ProjectWAY Campaign: Who Are You?
Close-up of a Black adult male with dreadlocks, wearing a brown jacket and gold chain, against a split background with text overlay.

Various Campaigns WAY Campaign: Who Are You? 2025

Associated creatives

David Urbanke
David UrbankePhotographer
The Weeknd
The WeekndCreative Director
Anthony Cristiano
Anthony CristianoHair Colorist
Belinda Scott
Belinda ScottSet Designer

Tags

adult maledreadlocksbrown jacketgold chainportraitsplit backgroundtext overlay

Description

A close-up shot features a Black adult male with dreadlocks, his face partially obscured by a blurred section on the left. He is wearing a brown jacket, a gold chain, and a grey shirt. The background is split, with the left side blurred and the right side clear, both in muted green tones. Overlaying the image is text that reads, 'WHO ARE YOU?' and 'WAY.ORG' along with 'WAY THE FUTURE BELONGS TO THOSE WHO SHAPE IT'. The lighting is soft, and the overall composition focuses on the man's face and the textual elements. The image has an editorial quality.