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  • WAY Campaign: Who Are You? 2025 - image 318297
BrandVarious Campaigns
ProjectWAY Campaign: Who Are You?
Silhouette of Black man with dreadlocks and glasses, set against a muted green background with text promoting WAY.org.

Various Campaigns WAY Campaign: Who Are You? 2025

Associated creatives

David Urbanke
David UrbankePhotographer
The Weeknd
The WeekndCreative Director
Anthony Cristiano
Anthony CristianoHair Colorist
Belinda Scott
Belinda ScottSet Designer

Tags

silhouettemandreadlocksglassesprofile

Description

A silhouette profile of a Black man is prominently displayed, featuring dreadlocks, a beard, and glasses. The figure faces left, revealing the detailed outline of his facial hair and the texture of his hair. The composition is set against a muted green background, providing a stark contrast that emphasizes the subject's form. The overall aesthetic is clean and modern, with a focus on the graphic quality of the silhouette and the typographic elements. The text at the bottom of the image reads 'WAY.ORG' on the left side and 'WAY' followed by 'THE FUTURE BELONGS TO THOSE WHO SHAPE IT' on the right.